THE SWIVEL PROJECT | Freelance
My Role:
Branding
Logo Redesign
Business Card Design
Brand Asset Creation
Date:
April 2019
The Swivel Project approached me when their current brand wasn’t fully communicating their synergetic and personalized approach to story-telling. Through design, I loved being able to bring to life a sharp new brand identity that represents their fun, professional and fresh presence in the industry.
Because of The Swivel Project’s emphasis on collaboration, I created a logo that represents multiple parts working together as one by dividing it with an upward diagonal line, and then weaving this touch throughout various compelling brand assets.
| LOGO - BADGE
| LOGO - HORIZONTAL
| SPOT COLOR
Settling on brand colors can be a challenging process. For The Swivel Project, this vibrant green color felt right, right from the start. It successfully balances professionalism with fun, and represents synergy, confidence, freshness, and growth. Because of the eye-catching nature of this color, I concluded it works best as a stand alone brand color. It is only to be paired with neutrals such as black and white.
| EXAMPLE GRAPHICS
All deliverables were intentionally created to communicate movement, synergy, and confidence through typography, contrast, and color. Through thoughtful design and collaboration, I was able to develop a brand personality that shines for The Swivel Project.