SOCIALWORKS CHICAGO | Class project
My Role:
Logo Redesign
Booklet Design
Merchandise Design
Date:
October 2018
| PREVIOUS LOGO
| LOGO REDESIGN
SocialWorks Chicago is a non-profit powerhouse in the world of Chicago youth. In my research, I concluded that SocialWorks Chicago would benefit from a rebrand that compels both inner-city youth and people from unrelated backgrounds to get excited about these initiatives. Their new logo is clean and urban, drawing the eye through interesting typography combinations.
| BOOKLET
SocialWorks needed a resource where all of the awesome work they do was concisely explained in a clear and beautiful way. This was achieved through creating a positive and inspiring booklet that remains true to Chicago’s bold and edgy vibe by contrasting warm colors and expressive typography with impactful black and white imagery.
| MERCH